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November 06, 2008

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Scott Monty

Oh, I don't know, Matt. Conversations can pop up anywhere.

While traditional advertising will continue to play a role in the marketing mix of large brands (because despite the lack of metrics, there's still the lure of the sheer numbers of eyeballs), I think we're going to be seeing a shift to the more personalized and contextually relevant interactions in the digital space.

And while that mean one-at-a-time engagement or influencer-based communication, it will begin to shift the culture - something that may take a little time to do, but that will be worthwhile in the end.

Thanks so much for picking up on this video. We're really proud of it (even though the device looks like a Zune - SYNC works with most mp3 players, especially iPods).

Scott Monty
Global Digital Communications
Ford Motor Company

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