somebody had to come along and screw it up! Mr. Davies wrote a fanciful piece on the new MySpace, called Facebook, and offered a much larger proposition . Sure there is hi5 and CyWorld and 200 others with varying audience compositions; and frankly, those are just the two dimensional ones. How about the virtual worlds of Second Life and There?
The issue for media planners and the like, is that if you are fighting for budget to advertise on a specific site/location, it's the wrong conversation to be having. Reaching people (let's not even discuss motivating or persuading) online is a difficult task. Specifically when you choose a single site because of its hype factor. You will be chasing an early adopter audience that is happy to move on to the next better location, before you can get your Friendster/MySpace/Facebook page built.
"Like . . . this place is soooo lame."
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