Duh! Online experience and brand favorability

Survey results here.  Yeah, I know it's an e-commerce company sponsoring the research, etc . 

I also know that squishy terms like brand favorability are those elusive measures that keep advertising in business.  There is also some hook in here about privacy concerns and brand.  Lot's of dots to connect.  But, . . when I go to your site I expect it to work well.   

Also, a bunch more money was spent in online advertising in the first half of 2006.  One CMO to another CMO . . . does it really work though? Come on?  For real?  Well maybe we'll test it in '07.