Yes I was watching Dancing With the Stars last night. A wife dictate after she's put in so much time with the show this season.
One advertiser (local cable I'll assume) magnified for me the micro-differentiation that is advertising today. The advertiser was Arthur Murray dance studios. To be specific, I believe it was a band of local franchises that pooled their $$$.
They nailed the placement! The viewers are predisposed to your message (or half of them if our household is representative) and have been softened to you message by this gala event. The ad itself was perfectly adequate, in a local cable kind of way. Stick the landing I say, Stick the Landing. NO!!!! Call to action was to get your phone book and call to get a dance class schedule.
My wife was more disgusted than me and said "Go to the phone book ???? Terrible, so they can see the other dance studio competitors!!"
How about arthurmurray.com or a micro site that is up just for the purpose of tracking leads from the show?
BTW, I visited arthurmurray.com today and that quagmire is only slightly better than the phone book.
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