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February 27, 2006

Microchunks

Nod to Bubblegeneration's uhaque for getting a tiny mention in Biz 2.0.  The topic is the "Microchunk". 

It is media consumption.

Take a read  when you can.  It is rich.  (Download mediaeconomics.ppt)

You'll have an answer when someone asks about how the iPod/DVR/etc.  is/will be impacting marketing and advertising.

Posted at 09:45 AM |

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