The Internet is Just a Fad

McDonald’s Social Media Strategy - soft measures certainly.

The presentation is by Heather Oldani, U.S. Communications Director at McDonald’s and is a great social media strategy pres to pickup a few interesting points from.

via digitalbuzzblog.com

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Consumer, advertiser and publisher all need to win. How's that work?

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116134#comments

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Is Twitter Too Good? @kathysierra

http://headrush.typepad.com/creating_passionate_users/2007/03/is_twitter_too_.html

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Media chaos theory @reasonpartners

people give attention to what’s interesting to them. They don’t really
care whether it’s delivered on TV, the internet, or the side of a cow
for that matter

http://reasonpartners.com/2009/08/19/where%e2%80%99s-all-this-media-chaos-heading/

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100 ways to measure social media

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117581

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The War For the Web - MSFT wins the front and IBM the back? @radar Apple and Google in the middle.

One prediction: Microsoft will emerge as a champion of the open web platform, supporting interoperable web services from many independent players, much as IBM emerged as the leading enterprise backer of Linux.

via radar.oreilly.com

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Don't be so Mayo retort - brilliant or idiotic?

via industry.bnet.com

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How about defining digital as a first step. Then we can have a productive discussion about how to tackle it. @thefounder

This is becoming more and more of a problem, as many firms are calling themselves digital, but yet all they do is throw clients money into Google Adwords.

via tribbleagency.com

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The Digital Economy's Coming Subprime Crisis (And What You Can Learn From It) @umairh

Today's media players aren't investing in better ads. They're investing in more — and more toxic — ads. Uh oh: it's the economic equivalent of the subprime crisis. The parallels, to me, are too striking to ignore.

via blogs.harvardbusiness.org

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Is shouting until someone reponds really dialogue? @noahbrier

t's true and it is kind of depressing. For all the talk about changing the way marketing works and relying on word of mouth and tapping into networks, there is still a whole lot of screaming until somebody listens going on.

via noahbrier.com

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