Friending - passionate loyalty? a glimmer of a budding relationship? or gimme your deals and decent fricking service?

Have social marketers been kidding themselves that consumers "friend" brands on social media because they are passionate and want deep and meaningful relationships? Recent data suggests that perhaps all consumers really want from brands on social media is a good deal and great customer service.

via bizreport.com

Posted via web from The Internet is Just a Fad