Happened over to Adverganza this morning to catch up on the ad business fluffle, and of course Catherine Taylor's commentary is spot on. She comments on W+K getting let go from Starbucks brand business. See W+K's big idea for Starbucks was to do more brand TV spots. With folk like Renny Gleeson over there, I'm not sure how this kind of stuff happens for their biggest clients.
(BTW - If you have some time and are questioning the tangle between agency, social media and brand; watch Renny's presentation from last year)
Directly below that post is commentary on the next iteration of the MSFT campaign "I'm a PC". I'm even less interested in this effort than the Jerry S stuff. This continues the legacy of hammering away on the crooked nail. Rather than actually engaging anyone, just tell us you are a regular okay company with lipstick, rouge and some collage of semi-famous people that use PCs. Doesn't Apple have PCs too? (PC is personal computer, right? what am I missing with this?). Why directly show the unkempt character that has beaten MSFT to a pulp over the last 2 years? Sean Siler's email pops up on the ad, so taken a step further, I sent an email to Sean to start the conversation. Well, he's out of the office and makes it clear that he's an actor. (see the picture of the screenshot above) Another swing and a miss; Come ON!
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