11 Reasons Your Site(s) Will Never Get Any Better

And by site I mean the most important public facing marketing and communications asset you have.  In no particular order . . .

1.  IT is responsible for it - "The admin and workflow on the new CMS kicks ass.  Everybody will love it"
2.  You don't make it (policies and enforcement) part of the way your company works - every department and every division
3.  Marketing is responsible for it - Oh lord, talk about no juice to get anything done
4.  You continue to fund and resource it with nickels and the jv squad
5.  You continue to line item budget it to death - One Facebook page, $245,000, check; two microsites . . . Find someone (owner or agency) responsible enough to make decisions quickly.
6.  You don't change the development cycle - quarterly releases, even monthly releases are silly
7.  CONTINUE TO IGNORE SEARCH - it's easy and it's how people find your stuff
8.  It's not an art and design project, period.  Not a print ad.
9.  You forget to ask customers what they think - until after it launches, then who cares?  Do you have a usability plan that has actually impacted design or functionality?
10.  You continue to talk and 'message' without listening - your guests couldn't care any less how your organized and what you have to say.  They want to find and do stuff quickly.
11.  You're completely missing the connections - you spend inordinate amounts of time and money on events, packaging, direct mail, advertising, talent rights fees,etc; yet you wave past the site.  Take some time and get it together!

Digital is not analog.  Stop treating it like it is.