The Internet is Just a Fad

Goals, Strategy and Tactics - always good to review the basics. Brand Insight Blog

Goal: Win the war.

Strategy: “Divide and conquer.”

Tactics:

CIA spies gather intelligence.

Navy Seals knock out enemy communications.

Paratroopers secure the airports.

Armored Divisions race in and divide the opposing army’s forces.

Drone attacks take out the enemy leadership.

An overwhelming force of infantry invade.

Hand-to-hand combat.

via brandinsightblog.com

Posted via web from The Internet is Just a Fad

Friending - passionate loyalty? a glimmer of a budding relationship? or gimme your deals and decent fricking service?

Have social marketers been kidding themselves that consumers "friend" brands on social media because they are passionate and want deep and meaningful relationships? Recent data suggests that perhaps all consumers really want from brands on social media is a good deal and great customer service.

via bizreport.com

Posted via web from The Internet is Just a Fad

Twitter Approval Matrix @radar

via radar.oreilly.com

Posted via web from The Internet is Just a Fad

Might be a good place to start with your agency 3 year plan.

a geographic shift in power, the rise in new media, and an increased focus on marketing information and insights.

via clickz.com

Posted via web from The Internet is Just a Fad

For those remotely interested in the worlds of CMS, a web framework and PHP spaghetti

http://birdhouse.org/blog/2008/11/19/notes-on-a-django-migration/

Posted via email from The Internet is Just a Fad

An integrated agency may not be what clients are looking for? Not a winning position.

http://clivemaclean.wordpress.com/2009/09/23/forrester-research-identifies-significant-challenges-for-integrated-agencies/

Posted via email from The Internet is Just a Fad

How long before Google gets hauled in to meet gov regulators? For claiming not to be evil? And how 'bout some principles to live by fr @jborthwick tip @cdixon

http://www.borthwick.com/weblog/2009/10/30/lines-in-the-sand/

Posted via email from The Internet is Just a Fad

Business magazines devolve - news cycle speed or fleeing advertisers?

If the business magazines do die, a few too many Warren Buffett covers probably won't be the reason. Not being smart enough in a very complicated world may be.

via thedeal.com

Posted via web from The Internet is Just a Fad

Evolving research with Amazon? Mechanical Turk.

via businessinsider.com

Posted via web from The Internet is Just a Fad

Learning about The Cloud by reviewing history. Rough Type: Nicholas Carr's presentation at Google

via roughtype.com

Posted via web from The Internet is Just a Fad

Adaptive branding and the new new new 4Ps. Did the old ones go away?

http://designmind.frogdesign.com/blog/forrester-adaptive-branding-and-the-new-four-p-s-of-marketing.html

Posted via email from The Internet is Just a Fad

Modern branding thoughts.

http://reasonpartners.com/2009/10/29/how-does-a-brand-fit-in-the-age-of-social-media/

Posted via email from The Internet is Just a Fad

Twitter Demo Script from @guykawasaki

This is the set of links that I used to demo Twitter by going down through this list to show why Twitter is such a valuable marketing tool.

Introduction

Home page

Profile page

Monitor

Search

Guy Kawasaki or Alltop

Starbucks VIA introduction

Search for “Prius” or “Civic”

Sell

Dell Outlet

Kogi BBQ

Support

Comcast Cares

Engage

JetBlue

Virgin America

Fandango

Prospect

Camaro

Camaro near Palo Alto

Advanced searches

Surfing or skateboarding (shows how to eliminate extraneous results such as “surfing the web”

How I Tweet

- Find

Alltop

MyAlltop helped me find this.

StumbleUpon, specifically toolbar

SmartBrief

- Write

BBEdit

- Tweet

Objective Marketer

Campaigns

Button and Frames

Automatic, tweets: Holy Kaw campaign

Case Study: Fandango

@Fandango

Monitor Roger Ebert or grab his RSS feed

Monitor Movies.alltop or grab its RSS feed

Stick RSS feeds into Objective Marketer

Tools

One Forty Twitter app store (disclosure: advisor)

Tweetdeck for Mac or PC

Tweetie for iPhone

Adjix for shortening, repeating, and scheduling.

SocialToo for auto-following and spam killing.

Tweetmeme to build traffic (disclosure: advisor)

Twitterfeed to insert RSS feeds

Twitterhawk for automatic tweeting based on keyword searches

CoTweet for a “CRM” approach (disclosure: advisor)

Objective Marketer for tweeting (disclosure: advisor)

Best Practices

Always be linking—“inform.”

Always be responding.

Always be getting retweeted.

Dogmas to Ignore

You should “me-form.” You can but only if you’re Lance Armstrong.

You should not repeat tweets. You shouldn’t if they’re boring, and you have only 100 followers. You can if they’re not, and you have thousands of followers.

You should not automate tweeting with feeds. You shouldn’t if you don’t want to have a life, but you can if you do.

You should not use ghosts. You don’t need ghosts if you’re omniscient, but more smart people looking for good links is always better.

You should make everyone happy. If you’re not pissing someone off on Twitter, you’re not using it right.

via blog.guykawasaki.com

Posted via web from The Internet is Just a Fad

You down with the science? from @radar

via pewresearch.org

Posted via web from The Internet is Just a Fad

How do you create meaningful and memorable experiences? Planing connections? tip @grant27

via slideshare.net

Posted via web from The Internet is Just a Fad

Digital Strangelove. 263 slides worth running through. @davidgillespie. Lots of discussions recently about how Free becomes Paid and the reverse.

via slideshare.net

Posted via web from The Internet is Just a Fad

Customer LTV and Compound Interest. @minethatdata

You think about your conversion activities differently when you realize that the customers you acquire today will spend 1.6 times as much over the next four years. By balancing short-term and long-term profit, you optimize your online business for long-term success.

via minethatdata.com

Posted via web from The Internet is Just a Fad

CMO's team. Also, the services an agency should be regularly bringing together - with analytics of course.

http://deniseleeyohn.com/bites/2009/10/19/a-cmos-dream-team/

Posted via email from The Internet is Just a Fad

Equifinality. The confusing path to scoring and measurement. Robert Parker and 2005 Bordeaux retested. @jonahlehrer

Parker confused merlot-based Bordeaux with cabernet-heavy blends; his favorite wine of the tasting turned out to be the lowest rated rate in his 2007 tasting of Bordeaux.

via scienceblogs.com

Posted via web from The Internet is Just a Fad

Made to Order News: Demand Media’s Content Factory. Demand (advertising) driving editorial.

An army of video providers very quickly at very low rates to allow Demand to engage in digital wish fulfillment.

via mediadecoder.blogs.nytimes.com

Posted via web from The Internet is Just a Fad

Checklist to see if your advertising agency is in trouble. @tribbleagency

This is a hot topic, sometimes agencies push out “30% of our revenue is from digital” but ask them to define it and then ugly starts to show it’s face. If what they are saying is that 30% of their clients spend is for Google Adwords that isn’t digital, that’s a media purchase.

via tribbleagency.com

Posted via web from The Internet is Just a Fad

Whatever happened to the marketing basics?

Oh, and the availability of metrics is not a reason to use a medium. Metrics are a tool not an objective. They don’t further your business, however good they look on a power point slide.

via reasonpartners.com

Posted via web from The Internet is Just a Fad

Why integrated doesn't work across P&L. @fjpalacio from @ReasonApplied

via fjpalacio.wordpress.com

Posted via web from The Internet is Just a Fad

Military science applied to marketing. @chiefmartec

http://www.chiefmartec.com/2009/10/marketing-operations-and-the-predator.html

Posted via email from The Internet is Just a Fad

An Agency Doing Social Media Right? | Social Media Explorer @jasonfalls @edwardboches

via socialmediaexplorer.com

Posted via web from The Internet is Just a Fad

You did day you needed a new pair of golf pants, right? elevee.

via elevee.com

Posted via web from The Internet is Just a Fad

Digital Media Count. No really, counting as you visit. @garyphayes

via personalizemedia.com

Posted via web from The Internet is Just a Fad

Welcome to Flowtown. Make landing page. Direct traffic there. Count conversions. @danmartell

via flowtown.com

Posted via web from The Internet is Just a Fad

Is your agency ready for demand-side buying platforms? Nah, leave to the ad networks to carve their own margin. Party will be when they add planning and creative.

Is your agency ready?

via adexchanger.com

Posted via web from The Internet is Just a Fad

Newspaper Lady to Explain Internet, In Book. Don't worry it's just a fad.

For her sake, I hope it does better than my 8-track, book-on-tape ode to the telex.

via valleywag.gawker.com

Posted via web from The Internet is Just a Fad

School anywhere. Now, this is redistricting.

The K¹² program combines a high quality curriculum – using engaging online lessons and hands-on education materials – with professional teachers, advisors, and state-of-the-art technology that connect students to their school program. This gives families the flexibility to school at home, on the road, or wherever an Internet connection can be found.

via businesswire.com

Posted via web from The Internet is Just a Fad

Publishers - You making soda or wine? The New (New) Mediaconomy @umairh

Let's think of the mediascape as an economy. In it, there are two kinds of goods: wine and soda. Soda is low quality communication: thin information, low-quality information, and just plain disinformation. Wine is high-quality communication: analysis, debate, and knowledge.

via blogs.harvardbusiness.org

Posted via web from The Internet is Just a Fad

Twenty Ideas @matthomann

Twenty Ideas

via thenonbillablehour.typepad.com

Posted via web from The Internet is Just a Fad

A Brief History of Digital Media @Organic

In times of change learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists. " - Eric Hoffer

via threeminds.organic.com

Posted via web from The Internet is Just a Fad

Media planning contorted by social.

Posted via email from The Internet is Just a Fad

False and Deceptive Display Ads at Yahoo's Right Media. You think the FTC has the level of understanding to enforce this? Incredible detail.

Right Media is the web's largest marketplace for "remnant" (otherwise-unsold) display advertising. Sellers of advertising space would typically rather sell their most desirable space elsewhere, where they can get higher prices. So Right Media is left with relatively less desirable ad inventory. Who wants to buy that space? In part, bottom-feeders whose ads have a tendency to deceive.

via benedelman.org

Posted via web from The Internet is Just a Fad

The Most Important Writing (Advertising) Lesson I Ever Learned @spressfield tip @nakedny

Advertising teaches its own lessons. For starters, everyone hates advertising. Advertising lies. Advertising misleads. It’s evil, phony, it’s trying to sell us crap we don’t need. I can’t argue with any of that, except to observe that for a rookie wordsmith, such obstacles can be a supreme positive. Why? Because you have to sweat blood to overcome them–and in that grueling process, you learn your craft.

Here it is. Here’s the #1 lesson you learn working in advertising (and this has stuck with me, to my advantage, my whole working life):

Nobody wants to read your shi(u)t.

via blog.stevenpressfield.com

Posted via web from The Internet is Just a Fad

Going long with social media. The adaptation of language? My oh my. Emergence - So what is really going on? tip @servantofchaos

Beyond disrupting organizations and value as we know it, what is going to be the deep result of the use of Social Media? Many of us see it as at least making organizations more effective – faster, more informed etc. But I wonder. My growing feeling is that the widespread use of Social Media might soon enable us to gain the benefit of “Emergence”.

via fastforwardblog.com

Posted via web from The Internet is Just a Fad

People and Perfomance NOT Pages and Pricing. Thinking online advertising differently. @jonathanmendez

via optimizeandprophesize.com

Posted via web from The Internet is Just a Fad

Content strategy! Not just L.Ipsum until 2 days before the site goes live. How about the plumbing to manage it along the way.

http://scattergather.razorfish.com/708/2009/10/06/the-content-wild-child-your-new-pr-nightmare/

Posted via email from The Internet is Just a Fad

The next step in marketing?

Posted via email from The Internet is Just a Fad

Advertising. 2009 vs. 1980 by @ghensel from @razorfish

via davaidavai.com

Posted via web from The Internet is Just a Fad

Director, SEO Analytics & Feed Optimization Job at MTV Networks. Hmm, not coming to you anymore, got to get your stuff in the feed.

Director, SEO Analytics & Feed Optimization
MTV Networks Global Digital Media Group is seeking highly qualified candidates for the position of Director SEO Analyst and Rich Media Feed Specialist.

via jobs.alleyinsider.com

Posted via web from The Internet is Just a Fad

Microsoft And Radian6: I thought MSFT had their own gadget - looking glass? Smells of an acqusition.

We’re so excited to announce that Microsoft has selected Radian6 as a social media monitoring tool supporting their Central Marketing Group. As a brand that is mentioned in 6% of all online postings per month, Microsoft has been paying close attention to user generated content for several years.

via radian6.com

Posted via web from The Internet is Just a Fad

Admit It Already!! There Is NO Social Media Shortcut. @Organic

it's the myth of the social media shortcut

via threeminds.organic.com

Posted via web from The Internet is Just a Fad

Marketing vs. Advertising: What's the Difference? from @digitalspending

The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.

via marketing-your-way-to-success.blogspot.com

Posted via web from The Internet is Just a Fad

@bnet Dunkin Donuts (alleged) agency kickbacks. Sure looks like a 50% split, but you can pencil whip anything.

via i.bnet.com

Posted via web from The Internet is Just a Fad

Doom and gloom for a Friday morning. The waning relevance of advertising in its current form.

via www-03.ibm.com

Posted via web from The Internet is Just a Fad

thx @westherford Sesame Street: Mad Men - funny, and even better Disney buying ad space (with great creative) for the Handy Manny special

via youtube.com

Even better was the Disney Handy Manny ad alongside PBS programming. Even better than that was the rich media peel-back that revealed call to action like text xxx to put the time of the special in your calendar, follow us on Twitter or Facebook for more updates. Now we're cooking. And by the way I saw the promo for this Handy Manny special this morning while the TV was on in the the background this morning. Increased frequency cross channel.

Posted via web from The Internet is Just a Fad

Will Technology Kill The Message Maker? The Masses are the Medium

via newsspace.com.au

Posted via web from The Internet is Just a Fad